Global online dating brands market share 2022 statista


Digital Market Outlook: global dating services market share 2022


Social Media & User-Generated Content


Digital Market Outlook: global dating services market share 2022


 As of October 2022, online dating and geosocial networking app Tinder accounted for 16 percent of the online dating market. Overall, Bumble accounted for around nine percent of global dating app spending, and Badoo, Hinge, and Tantan each held a market share of five percent each.


Brand market share of leading online dating services worldwide as of October 2022


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The eServices market segment Dating Services contains the user and revenue development of three service categories: (1) Matchmaking, (2) Online Dating and (3) Casual Dating. Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts or sexual partners. Both dating portals and apps are incorporated into the examination. The Matchmaking market segment contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Neu.de and POF, these platforms focus on casual contacting and easy flirting among its members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships. Offline dating agencies or online purchased tickets for speed dating or similar events are not included.

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